Job Opening:  GM- Marketing

Designations
 GM- Marketing
Job Description
 

 Define the appropriate marketing organization for the company’s maturity/size.
• Be a role model for the company culture.
• Strategic planning including corporate positioning (marketing) and competitive analysis, customer segment
selection and penetration plans  and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade
shows, seminars , Technical Presentations and events collateral materials, analyst and market research
management, and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation.
• To develop and manage channel and partner strategies and programs.
• Oversee product management including market and customer research for market and product
requirements, interface with engineering for product development, product pricing and product lifecycle
management.
• Oversee product marketing including product launch management, sales training, presentations, sales tools,
competitive analysis and general sales support.
• Develop and manage the Company’s entire marketing budget.
• Develop and track metrics and success criteria for all marketing programs and activities.
• Act as spokesperson for the company with press and analysts and at industry events

Desired Profile
 

• 15- 20 years marketing experience in comparable industries with 8 years in a senior management position.
• Ability to plan and manage at both strategic and operational levels.
• Exceptional track record of developing and implementing marketing and sales strategies that have
consistently met or exceeded planned objectives, providing personal leadership through example.
• Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
• Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system,
website, etc.)
• Experience in choosing, deploying, and using marketing and sales SW applications.
• Substantial experience working with business and industry press.
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
• Extremely effective public speaking skills and presence.
• Capacity to assume more significant executive responsibilities over time.
• Experience from any of the Chemical industry is essential.

Experience
 15-20 yrs
Industry type
 
Role
 Marketing Head
Functional Area
 Sr. Business Development
Education
 MBA preferred
Compensation
 12-20 lpa
Location
 Tirunelveli
Keywords
 Branding, public relations, advertising, white papers, trade shows, seminars , Technical Presentations
Contact
 Maha
Telephone
 0427-6500331
Email
 maha@venpastaffing.com
Job posted
 2012-12-08
Reference
 w0178
Apply Here
 
 
 
careers
Feedback
Feedback
Careers
Careers
Careers
Careers
Why Venpa?
LIVE CHAT
Feedback
services
 
 
"We expect a first class service, and can rely on Venpa Staffing to find us the calibre of engineers we need. Venpa Staffing have impressed with their knowledge of our company and marketplace, coupled with an unfailing commitment to quality and attention to detail."
Executive | Human Resources